TweetsForBoobs – How justSignal Helped Make it Happen

Sometimes the best way to illustrate how justSignal can accelerate your strategy is by providing concrete examples of how others have accelerated theirs.

TweetsForBoobs is raising money for the Susan G. Komen foundation by encouraging folks to tweet the #tweetsforboobs hash tag on Twitter. It is the brain child of Chase Granberry and Josh Strebel – justSignal (and I for that matter) claim no credit for the idea or it’s successful execution.

In the interest of full disclosure, we did donate justSignal to TweetsForBoobs.

TweetsForBoobs needed four things in order to complete their vision.

1. A way to capture Tweets about the site and with the hashtag
2. The ability to put those Tweets on the site in real time.
3. A way to count how many times a Twitter User used the hashtag.
4. A way to measure the effectiveness of their efforts.

justSignal, because we focus on the complete Social Media Lifecycle, was uniquely suited to get them there – fast.

TweetsForBoobs was able to create a Signal that pulled in the content they were interested in. They were also able to – using our Exclusion Engine – remove spam and re-tweet bots from their Signal.

In order to create an engaging user experience on the site TweetsForBoobs dropped in and customized our real-time Twitter widget.   

Using our API service, TweetsForBoobs was able to pull in all mentions of the hashtag and the site in near real-time. This enabled them to count how many times each user tweeted the hash tag and update the site with current pledge totals.

Finally, TweetsForBoobs wanted to have some information (analysis) that gave them some indication of how the campaign was going. Since every Signal comes with our SignalReports (SignalMeter, SignalDensity and User Activity) they had basic who, when, and how much information.

That is execution of the complete Social Media Lifecycle enabled by justSignal.

1. Signal – Getting the #tweetsforboobs content.
2. Engagement – Using our Widgets to put the content on the site, and using the API to create site specific information.
3. Analytics – Using our SignalReports to gauge the effectiveness of the effort.

What makes TweetsForBoobs even more interesting is that they clearly show the benefit of our approach to data and analytics. When Chase wanted to understand the “Reach” of the hashtag he wasn’t confined by the data we provide “out of the box”.

The data is yours, when you have a question we don’t answer – because it is the really, really important kind, those specific to your business, company, product or service – you have access to the entire data set and the unfettered ability to mine out what is important to you.

You can read Chase’s excellent summary of the data and his thoughts on justSignal at the Authority Labs Blog.

What about action?

That is where you come in… head over to TweetsForBoobs or just grab your favorite Twitter client and send a tweet with #tweetsforboobs in it. Every time you do you pledge $1.00 to the Susan G. Komen foundation.