Only one game in Baseball today – and that is the AL Central one game playoff between the Minnesota Twins and Detroit Tigers. I won’t  take sides (go Twins!!!) but check out what happened to the number of tweets about the Minnesota Twins at game time:

We’ve had a Signal set up for every MLB team since the All Star break – and I can tell you, the volume of tweets about the teams have gone way, way up since MLB (wisely) chose to add Twitter to MLB Gameday.

Social Media is great – and when you put it in your context, limited to the content about your product, service or company you can drive real engagement. Fan to fan, customer to customer, and prospect to prospect conversations that will generate real intelligence about your market, and how you should approach it.